Reframing An Animation Concept

When a concept breaksdown, the creative flow stops and tempers flare up. This is the natural consequence when there is what I call "creative blockage". The first thing to do is to understand the concept and the person who developed the concept. Sometime, the person who developed the initial concept tends to be protective with regards to his or her concept construct. There is nothing wrong with that as long as the creative flow is not disrupted. But when stubborness is at play, I feel, it is no longer creative.

Applying a neutral and objective process is essential at this point. I do not believe harsh methods that are said to be effective in drawing out creativity. That is a lot of bulll shit. In fact, studies show that harsh methods tend to breed ass-shits than creative mavericks. Subjective inquisitions are not effective when deadlines are about to catch up.

In my case, I always use an objective trouble-shooting method called Reframing. Reframing, when modified to fit a particular creative need, is a constructive method that identifies that potential of a concept by editing out bad parameters and reframing a concept by mounting it again using alternative parameters.

The method, I realize, is so disarming because everyone is aware that there are steps and components pertaining the material. It gives a creative team the needed space to step back and understand the concept and the main proponent behind it. Individuals give their evaluation through a dynamic called 'replacement". Reframing guides a team towards a more defines rules of engagement. In fact, it saves time and tears.