Getting That Idea

In Hollywood, there are creative individuals whose main bread and butter is come up with "commercially brilliant ideas". With emphasis on the word "commercially". Idea, by nature is abstract. An idea is not a concept and a concept is not an idea. A concept is relatively more concrete than an idea. Some may argue that a concept is a collection of ideas. Ideas that are put together in order to form a concrete action plan with regards to the overall material.

Judging an idea is subjective, some may hate your idea while others may adore it. What is important is that the haters are within the parameters of non-decision makers and the lovers are those who call the shots. In the "prelims", the key people are the producers and the creative directors. Your team mates may hate your idea but what can they do. In the end, the best idea is the idea that sells itself to the immediate consumers and not your immediate