Creative Management In Animation Material Development

We are always confronted with the problem of conceptualization. Especially when we are ask to solve inherent problems within a concept. How do we then go about in doing a make-over when a concept fails to pass the beauty pageant test?

There are many methods with regards to creative problem solving but the method that I like the most is called SIMPLEX Method.Simplex provide a definite end game for any problem-solving task. Often, when a creative team embarks on problem shooting campaigns, the process is so vague that we always ask the question: Are We There Yet?

Simplex provide a definite timetable and end result for any problem solving scenario. In a nutshell, the process is summarized in the following steps.

( Taken From Mind Tools)
1. Problem finding
Often finding the right problem to solve is the most difficult part of the creative process. When using Simplex, actively seek problems out. Wherever they exist you have opportunities for change and improvement.4. Idea finding
The next stage is to generate as many ideas as possible. Ways of doing this range from asking other people for their opinions, through programmed creativity tools and lateral thinking techniques to

2. Fact Finding
The next stage is to find out as much information relating to the problem as possible.

3. Problem definition
By the time you reach this stage, you should know roughly what the problem is and should have a good understanding of the facts relating to it. From here the thing to do is to crystallize the exact problem or problems you want to solve.

4. Idea finding
The next stage is to generate as many ideas as possible. Ways of doing this range from asking other people for their opinions, through programmed creativity tools and lateral thinking techniques to brainstorming
5. Selection & Evaluation
Once you have a number of possible solutions to your problem, it is time to select the best one.

6. Planning
Once you have selected an idea, and are confident that your idea is worthwhile, then it is time to plan its implementation.

7. Sell Idea
Up to this stage you may have done all this work on your own or with a small committee. Now you will have to sell the idea to the people who must support it. This might be your boss, a bank manager or other people involved with the project

8. Action
Finally, after all the creativity and preparation, comes action! This is where all the careful work and planning pays off.

Simplex provides the needed structure in problem-solving. Given that the inherent pressures in creative team development and management, it is good to know that there is a system that provides that needed life-line in cases of creative meltdowns.