Animation Commercials, Music Videos & Audio Visual Presentations

Akira's Nightmare Animation Laboratory
Animation Commercials, Music Videos & Audio Visual Presentations
Project Research, Analysis, Development & Management
Summer 2007 Creative Seminar
5 Sessions
DEVELOPED BY MDF. ESCARCHA
(CONTACT NUMBER 09215081060/6822404)


1 Research : Day One
A. Understanding the Market
(1.) Producer
(2.) Consumer
(3.) Product / Service
(4.) Placement
(5.) Price

B. Understanding the Industry
(1.) The Animation Team
01 Creative Support
02 Administrative Support
n Budget
n Finance
03 Technical Support

(2.) Deployment
01 Cinema
02 Internet
n active
n passive
03 Television

(3.) Animation Media
01 2D Animation
02 3D Animation

03 Stop-Motion Animation
n Puppet
n Animation
n Clay/Foam Animation
n Paper Cut Out Animation
n Painting On Glass Animation
n Sand Animation
n People Animation

04 Flash Animation


(4.) Animation Function
01 Information
02 Education

03 Promotion
n Invention
n Innovation
n Discovery/Rediscovery

04 Persuasion
05 Propaganda

(5.) Animation Category
01 Dramatic
02 Comic
03 Lyrical
04 Commercial
05 Didactic
06 Children
07 Musicals

2 Analysis : Day 02
A. Dynamics : Producer, Consumer & Animation Team
(1.) What is the vision?
01 Producer : want vs. need
02 Consumer : want vs. need
03 Animation Team : want vs. need

(2.) What is the mission?
01 The Consumer as the target
02 The Producer as the source
03 The Relationship between the Target and the Source

B. The Producer's Concept + The Consumer's Concept = Animation Team's Concept
(1.) Market Requirements
(2.) Industry Requirements
(3.) Animation Team Requirements

3 Development : Day 03
A. The Premise
(1.) Product/Service
(2.) Appropriate Selling Point

B. The Product/ Service Matrix
(1.) Formation
(2.) Revelation

C. Appropriate Selling Point
(1.) Subject
(2.) Theme
(3.) Competition(s)

D. Beat Outline
(1.) Time Frame
01 1-2 Minutes
02 2-5 Minutes
03 5-10 Minutes

(2.) Methods
01 Beat Ratio Method
02 Time Ratio Method

(3.) Structure
01 Establish product or service and situation
02 Introduce agent of disturbance
03 Climax
04 Resolution

4 Management : Day 04
A. The Script
(1.) Form
(2.) Function
(3.) Structure

B. Animatics
(1.) Storyboard
(2.) Audio Track

C. Evaluation
(1.) Revision : change angle : retain attack
(2.) Rewrite : retain angle :change attack
(3.) Edit : retain angle :retain attack with adjustments

5 Output : Day 05
A. Document Output
B. Animatics