Writing Animation for the Internet

Writing Animation for the Internet
by Akira's Nightmare Animation Scriptwriting Laboratory

The Internet is a huge information speedway. If you are not fast enough, you won't capture the attention of the web surfing public. Thus, highly imaginative strategies are employed in order to make sure that people pay attention. Animation as a tool in achieving this end is not a radical idea. The advertising world often uses animation as a means to sell or promote consumer goods and services in both television and cinema.

Selling or promoting goods and services are affected by four market functions namely people, price, package and placement. These four elements determine the framework of the animation concept. The producer of the product or the provider of the services often supplies parameters of these elements. Sometimes, both producer and provider, give the animation team freedom to determine these elements especially when the old formula is already obsolete. In this case, the team seeks the assistance of market specialists who are trained to analyze statistical information that translate the prevailing personality of the market into concrete behavior. So what is best animation genre for the Internet?

In theory, anything is possible in terms of the type of genre but one must be sensitive in terms of the creative and technical requirement of a given type of distribution in animation. As stated before, the Internet is an information speedway. Thus, time is always limited. Given this situation, the genre called Squash and Stretch is best suited in this environment.

With market and industry requirements specified, the next step is to determine the components and structure of the material. Again, the provider of services or producer of the product often determines both components and structure of the material. But sometimes, these people rely heavily on the creativity of the animation team in coming up with fresh ideas. Thus, the team seeks the help of a creative consultant in constructing an idea, validating the concept and translating this concept into a workable premise.

Though it is true that the client is always right, an animation team should never abandon creative integrity and originality. Homogeneity is never a good thing in a highly competitive market. Finding a voice in a crowded industry is a prerogative for success. Thus, a team should be creative enough to reconcile a client's demands with the team's creative needs.

Understanding the market and the industry is always a good thing. The winning team is a confident team. It is a team that encourages interaction with the client and maintains an open mind in finding solutions to the immediate problems of a given project. Thus, this team tries to achieve perfection by satisfying its clients because the team knows what it wants.

If ever your animation team decides to explore the Internet as a business venture, a balanced attitude towards it is essential. Animation Writing For The Internet has equal importance in terms of the General Knowledge of Animation Production as applied within the framework of the Internet. Both creative and technical proficiencies are key ingredients in potentially succeeding in this arena of distribution.


Akira's Nightmare
Basic Animation Scriptwriting for the Internet
ANIMATED GAGS AND SKETCHES : MARCH 2007 LECTURE SERIES
(CONTACT NUMBER 09215081060/6822404)

n Understanding The Internet
n Audience
n Animated Media
n Genre of Animation
n The Animated Cartoon And Comic Strips
n Animated Greeting Cards
n The Character Matrix
n Building A Character
n Creating A Character
n How To Write Funny Stuff
n Writing Comedy for Children & Adults
n Devices of Comedy
n Structural Techniques In Comedy
n Types of Comedy
n One Liners: jokes & gags
n Sketch
n Animated One Liners : Squash and Stretch
n Animated Sketch
n Project Development : Selling A Product
n Production Overview
n Final Project : 30 seconds Animated One Liner

This laboratory will be attached to an animation studio. At the moment, the lab is still negotiating with the said animation studio. Hopefully, the lab will be a full program wherein the participants will come up with a 30 seconds animation material for the Internet and animate it as a final project.

If you are interested to join the laboratory, feel free to send e-mail to this address, akiras_nightmare@yahoo.com. Please indicate your name as well as mobile number or landline. Or visit the following related links:

akira's nightmare links
http://groups.yahoo.com/group/akiras_nightmare
http://akirasnightmare.blogspot.com/
http://www.friendster.com/32450630
http://www.abma-forums.tk